Ben Jerry's Double Dip: How To Run A Values Led Business And Make Money Too-..
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Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal: How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit Practical advice on everything -- from hiring employees to choosing suppliers Nuts-and-bolts information on values-led finance, retailing, and human resources Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
| ISBN | 9780684838557 |
| Autor(a) | Greenfield, Jerry |
| Editora | Simon & Schuster |
| Ano de edição | 1998 |
| Páginas | 304 |
| Acabamento | Brochura |
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