From An Idea To Nike: How Marketing Made Nike A Global Success-..
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R$ 63,00
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R$ 66,32
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R$ 66,32
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.- Find out where the name Nike came from and how the famous swoosh became the signature logo.
- Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!)
- Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
| ISBN | 9781328453631 |
| Autor(a) | Sichol, Lowey Bundy |
| Editora | Clarion Books |
| Ano de edição | 2019 |
| Acabamento | Brochura |
| Dimensões | 18,80 X 13,20 |
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