Get Serious About Competitive Editorial Analysis: A Manual For Business Magazine Publishers-..

The message from the magazine publisher was frantic. "Look what this other book is doing to us. Their promotion claims they run three times as many feature pages as us. Our salespeople are getting a lot of buzz from agencies insisting on a response. Help!"Don't let this happen to you. When it comes to staying ahead of your competition editorially, you can't afford surprises. The best way to be prepared is to develop and maintain a comprehensive system of reviewing and analyzing your editorial content versus that of your competitors. In this detailed guide, editorial consultant Howard Rauch describes the tools you need to do just that. Rauch first developed his system as the vice president and editorial director of trade publisher Gralla Publications. Since founding his consultancy, Editorial Solutions Inc., in 1989, he has applied it successfully with a wide range of clients. Now, in this book, he is making it available to you.