The Oxford Handbook Of Corporate Reputation..-
-
- 1x de R$ 1.743,00 sem juros
- 2x de R$ 871,50 sem juros
- 3x de R$ 581,00 sem juros
- 4x de R$ 435,75 sem juros
-
R$ 1.655,85
-
R$ 1.743,00
What Does It Mean To Have A "Good" Or "Bad" Reputation? How Does It Create Or Destroy Value, Or Shape Chances To Pursue Particular Opportunities? Where Do Reputations Come From? How Do We Measure Them? How Do We Build And Manage Them?over The Last Twenty Years The Answers To These Questions Have Become Increasingly Important-And Increasingly Problematic-For Scholars And Practitioners Seeking To Understand The Creation, Management, And Role Of Reputation In Corporate Life. This Handbook Intends To Bring Definitional Clarity To These Issues, Giving An Account Of Extant Research And Theory And Offering Guidance About Where Scholarship On Corporate Reputation Might Most Profitably Head. Eminent Scholars From A Variety Of Disciplines, Such As Management, Sociology, Economics, Finance, History, Marketing, And Psychology, Have Contributed Chapters To Provide State Of The Art Definitions Of Corporate Reputation; Differentiate Reputation From Other Constructs And Intangible Assets; Offer Guidance On Measuring Reputation; Consider The Role Of Reputation As A Corporate Asset And How A Variety Of Factors, Including Stage Of Life, Nation Of Origin, And The Stakeholders Considered Affect Its Ability To Create Value; And Explore Corporate Reputation's Role More Broadly As A Regulatory Mechanism. Finally, They Also Discuss How To Manage And Grow Reputations, As Well As Repair Them When They Are Damaged. In Discussing These Issues This Handbook Aims To Move The Field Of Corporate Reputation Research Forward By Demonstrating Where The Field Is Now, Addressing Some Of The Perpetual Problems Of Definition And Differentiation, And Suggesting Future Research Directions.
| ISBN | 9780199596706 |
| Autor(a) | Barnett, Michael L. |
| Editora | Oxford University Press - USA |
| Idioma | Inglês Americano |
| Ano de edição | 2012 |
| Páginas | 512 |
| Acabamento | Capa Dura |
Produtos relacionados
-
Oxford American Handbook Of Ophthalmology..-R$ 780,20até 4x de R$ 195,05 sem jurosou R$ 741,19 via Pix -
The Oxford Handbook Of Public Policy..-R$ 556,10até 4x de R$ 139,02 sem jurosou R$ 528,30 via Pix -
Oxford American Handbook Of Clinical Medicine..-R$ 780,20até 4x de R$ 195,05 sem jurosou R$ 741,19 via Pix
-
Categorias
Conteúdo
Sobre a loja
Myre Livraria, sua livraria online especializada em importação e revenda de livros nacionais e internacionais. Oferecemos uma vasta seleção de materiais didáticos de alta qualidade para aprender inglês, espanhol, francês, alemão e muito mais. Aproveite preços competitivos e entrega rápida em todo o Brasil
Pague com
Selos
Myre Editora Ltda. - CNPJ: 50.295.718/0001-20 © Todos os direitos reservados. 2025
