Why We Buy: The Science Of Shopping--updated And Revised For The Internet, The Global Consumer, And Beyond-..
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Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. This enlightening edition includes new information on: -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
| ISBN | 9781416595243 |
| Autor(a) | Underhill, Paco |
| Editora | Simon & Schuster |
| Ano de edição | 2008 |
| Páginas | 320 |
| Acabamento | Brochura |
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